You are either moving forward, or going backwards.
If you think that you are standing still, taking a break, or just enjoying the view,
You are soon to get run over by those on the move forward.
Will they come back to see if you are OK?
Nope.
And so it goes in the logging business. Innovate or die.
Sounds simple, but what does it really mean?
Do you...
go big or go home
Stay small and nimble
Go big and bully the market
Gamble big, win big
Gamble big, lose big
Get new machines
Fix the old machines
Hourly or contract
Kenworth, Hayes, Pacific or Mack
Five, six or seven days a week
Camp job, fly in, boat in
Fix your own iron, or contract it out
or
Stay in bed and pull the covers up.
And
God forbid the log market should turn against your bet.
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